{"version":"https://jsonfeed.org/version/1","title":"Bradley Marketing","home_page_url":"https://bradleymarketing.co","description":"Bradley Marketing","author":{"name":"Bradley Marketing"},"items":[{"id":"parenting---its-just-like-marketing","html_content":"

What do parenting and marketing have to do with each other? I had a few thoughts on my walk this morning.

","url":"https://bradleymarketing.co/marketing-blog/f/parenting---its-just-like-marketing","title":"Parenting - It's Just Like Marketing","date_modified":"2023-07-20T13:00:00Z"},{"id":"bluey---the-power-of-great-storytelling","html_content":"

Bluey is a force to be reckoned with in children’s television. Kids love it, and parents do too. My boys love it, sing along with the song, request the show at home, request the songs in the car, and I even find myself...

","url":"https://bradleymarketing.co/marketing-blog/f/bluey---the-power-of-great-storytelling","title":"Bluey - The Power of Great Storytelling","date_modified":"2023-07-19T15:00:00Z"},{"id":"your-marketing-needs-more-time---so-make-time-for-it","html_content":"

What makes your small business different from the big nation-wide brand down the street? You need to be communicating that answer in your marketing. It's said that Steve Jobs spend half of ever day working on marketing...

","url":"https://bradleymarketing.co/marketing-blog/f/your-marketing-needs-more-time---so-make-time-for-it","title":"Your Marketing Needs More Time - So Make Time for It","date_modified":"2023-07-18T20:00:00Z"},{"id":"the-secret-life-of-ai---its-been-around","html_content":"

This AI stuff isn't as new as you think. AI has quietly infiltrated our lives, weaving its magic behind the scenes. While we might imagine AI as a futuristic concept, the truth is that it has been an integral part of ...

","url":"https://bradleymarketing.co/marketing-blog/f/the-secret-life-of-ai---its-been-around","title":"The Secret Life of AI - It's Been Around","date_modified":"2023-07-17T15:00:00Z"},{"id":"age-of-the-machines---using-ai","html_content":"

Artificial Intelligence. It's all the rage right now. And it is transforming the way we communicate, particularly when it comes to crafting emails and social media posts. This \"new\" technology brings several advantage...

","url":"https://bradleymarketing.co/marketing-blog/f/age-of-the-machines---using-ai","title":"Age of the Machines - Using AI","date_modified":"2023-07-14T14:00:00Z"},{"id":"setting-a-course---social-media-planning","html_content":"

Architects make physical things out of a philosophy. They take the idea that people deserve great healthcare and design hospitals that give patients and doctors the best chance at success. They design schools that fost...

","url":"https://bradleymarketing.co/marketing-blog/f/setting-a-course---social-media-planning","title":"Setting a Course - Social Media Planning","date_modified":"2023-07-13T19:00:00Z"},{"id":"the-unintentional-bait-and-switch---using-clear-language","html_content":"

Being clear is not only good for your customer, it’s good for you too. Let’s think about your ads for a minute.

","url":"https://bradleymarketing.co/marketing-blog/f/the-unintentional-bait-and-switch---using-clear-language","title":"The Unintentional Bait and Switch - Using Clear Language","date_modified":"2023-07-12T15:37:08Z"},{"id":"to-thread-or-not-to-thread---using-another-social-media-platform","html_content":"

It’s so hard to keep up with the social media accounts you have, so why would you add another? With Threads being released just days ago, it seems like it’s just another platform to have to deal with, figure out, and le...

","url":"https://bradleymarketing.co/marketing-blog/f/to-thread-or-not-to-thread---using-another-social-media-platform","title":"To Thread or not to Thread - Using Another Social Media Platform","date_modified":"2023-07-11T14:20:46Z"},{"id":"what%E2%80%99s-your-batting-average---looking-at-marketing-analytics","html_content":"

How often do you review your marketing efforts? I mean getting everything together for all of your marketing channels and looking to see what works. Have you ever done that?

","url":"https://bradleymarketing.co/marketing-blog/f/what%E2%80%99s-your-batting-average---looking-at-marketing-analytics","title":"What’s Your Batting Average - Looking at Marketing Analytics","date_modified":"2023-07-10T13:00:00Z"},{"id":"social-vs-search-engine---where-to-advertise","html_content":"

When you start to advertise, where do you start? There are lot of options on where to advertise, and your particular customer and solution drive much of that decision. But there are some things to consider when you sta...

","url":"https://bradleymarketing.co/marketing-blog/f/social-vs-search-engine---where-to-advertise","title":"Social vs Search Engine - Where to Advertise","date_modified":"2023-07-07T14:00:00Z"},{"id":"start-at-home--","html_content":"

A question I get from people just starting a business or thinking about starting a business is where to start with their marketing. And even though in my first blog entry I talked about starting with a website, where do...

","url":"https://bradleymarketing.co/marketing-blog/f/start-at-home--","title":"Start at Home - Building a Digital Marketing Strategy","date_modified":"2023-07-06T15:00:00Z"},{"id":"tell-a-story---the-basis-of-great-marketing","html_content":"

The key to any piece of marketing collateral is telling a great story. And telling a great story can be broken down into seven parts. I learned these parts from Building a Story Brand by Donald Miller. He says things ...

","url":"https://bradleymarketing.co/marketing-blog/f/tell-a-story---the-basis-of-great-marketing","title":"Tell a Story - The Basis of Great Marketing","date_modified":"2023-07-05T12:00:00Z"},{"id":"with-fireworks-more-is-better-than-bigger---building-campaigns","html_content":"

Many brands want to “go viral,” but few know what going viral actually does for a brand. The truth? Not much. Often to go viral, a brand has to create something that has nothing to do with their product or service. T...

","url":"https://bradleymarketing.co/marketing-blog/f/with-fireworks-more-is-better-than-bigger---building-campaigns","title":"With Fireworks, More Is Better than Bigger - Building Campaigns","date_modified":"2023-07-04T17:00:00Z"},{"id":"the-center-of-the-story---memorable-advertising","html_content":"

Advertising doesn't have to be scary. You just have to tell a story.

","url":"https://bradleymarketing.co/marketing-blog/f/the-center-of-the-story---memorable-advertising","title":"The Center of the Story - Memorable Advertising","date_modified":"2023-07-03T19:00:00Z"},{"id":"be-a-little-social---when-and-how-to-use-social-media","html_content":"

We’ve made sure our website is clear, asked for an email address in exchange for a lead generator, and we’ve started writing emails to help increase our revenues. Now we can start thinking about social media.

","url":"https://bradleymarketing.co/marketing-blog/f/be-a-little-social---when-and-how-to-use-social-media","title":"Be a Little Social - When and How to Use Social Media","date_modified":"2023-06-30T21:00:00Z"},{"id":"buried-treasure---find-the-revenues-hiding-in-your-email-list","html_content":"

First, we got your website right. Then we developed a way to give away a piece of valuable information in exchange for an email address. Now it's time to nurture the relationship with that potential client.

","url":"https://bradleymarketing.co/marketing-blog/f/buried-treasure---find-the-revenues-hiding-in-your-email-list","title":"Buried Treasure - Find the Revenues Hiding in Your Email List","date_modified":"2023-06-29T20:14:15Z"},{"id":"ask-them-out---getting-that-first-date-with-your-customer","html_content":"

In an earlier post, I talked about starting your marketing with your website. Once you have your website where it communicates the problem you solve, shows happy customers, and explains how to achieve success, we can wo...

","url":"https://bradleymarketing.co/marketing-blog/f/ask-them-out---getting-that-first-date-with-your-customer","title":"Ask Them Out - Getting That First Date with Your Customer","date_modified":"2023-06-28T14:08:40Z"},{"id":"the-chicken-and-the-egg---where-to-start","html_content":"

\"Which came first?\" It's the age-old question that we still have yet to agree on the right answer. And when it comes to developing a digital marketing plan and strategy, it's often hard to know where to start.

","url":"https://bradleymarketing.co/marketing-blog/f/the-chicken-and-the-egg---where-to-start","title":"The Chicken and the Egg - Where to Start","date_modified":"2023-06-27T18:22:39Z"}]}